CZ · Celeste Zarling & Co.
A plan built around your next chapter
Prepared exclusively for David Owens. 2403 Madrona Dr, Lake Stevens, WA 98258.
You have the market analysis in hand. Let's talk through what it means for your plans — and what would make the next step feel right.
A quiet word after our last conversation — no pressure, no listing yet. Just a clear look at where your property stands and how to move forward on your terms.
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Your Market Analysis
The numbers, in plain terms.
You already have your market analysis. The right next step is reviewing it together — so the comparable sales, the lot's potential, and the timing all line up with what you're hoping to accomplish.
Your full market analysis reportThe public-view link to your market analysis wasn't included in this draft. Celeste will attach it before sending — or share it directly when you speak.
A plan built around
your next chapter.
01
A return that reflects the lot, not just the cabin.
Your 0.48-acre lake-access parcel is the rare part of this property. We position the value where it actually lives.
02
Sold as-is, on your terms.
You've been clear: no prep spend, no fuss. The plan honors that — a direct sale that respects your wishes and your number.
03
A conversation before a commitment.
We'll walk through what a strong, serious offer really looks like for this home — so you can decide with confidence.
Straight talk
Your questions, answered.
Am I going to get my $600K, or are you just going to talk me down?
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I hear you, David — you've owned this place for fifty years and you know its worth, and you're right that the lake-access lot carries real value. I'm not here to talk you down. I'm here to bring serious, qualified buyers and make the strongest case for your number. When we talk, I'll show you exactly which comparable sales support the range and where the lot's potential strengthens your position.
I don't want to put a dime into it — can it still sell as-is?
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Yes. A direct, as-is sale is absolutely possible, and it's what you've asked for. We won't ask you to repair, stage at your expense, or invest before listing. The conversation is about finding the right buyer who values the land and the possibilities — and structuring the sale so it's clean for you.
I don't want to list it on the open market and have a circus. Can we keep this simple?
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We can. There are paths that keep showings controlled and buyers to a serious few, rather than a parade of lookers. We'll discuss what that looks like for your timing and your comfort — and you stay in control of every showing decision.
What if the right buyer just isn't out there right now?
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That's a fair worry, and it's exactly why I bring multiple interested buyers rather than counting on one offer. The lot's setting near the lake, the dead-end-road privacy, and the subdivision potential are genuine draws. We'll talk through how we generate real, qualified interest — and how long that typically takes in this market — before you commit to anything.
Recent evidence
What recent sales tell us about your home.
The strongest evidence sits in closed sales of comparable Lake Stevens properties — especially 2-bedroom floorplans and homes positioned near the lake. We weight those carefully alongside your lot's land value and lake-access rights.
Market comparable price range
$367,600 – $484,200
Reflects the general comparable-sale range for standard home footprints as-is. However, the lake-access setting, 0.48-acre lot size, and subdivision potential are key assets we will leverage when presenting your property to buyers.
Featured Comparable Sales
10521 Lake View Dr, Lake Stevens, WA 98258
$520,000
2 beds · 1 bath · 826 sq ft
Nearby small-footprint home near the lake. Demonstrates strong baseline buyer appetite ($520K) for compact Lake Stevens properties before factoring in your lot's potential.
2705 Cedar Rd, Lake Stevens, WA 98258
$545,500
2 beds · 1 bath · 852 sq ft
Closed sale of a vintage 2-bedroom home in Lake Stevens. Shows buyers actively pay mid-$500s for modest structural footprints when location is desirable.
2308 118th Dr NE, Lake Stevens, WA 98258
$524,999
2 beds · 1 bath · 954 sq ft
Recent closed comparable showing steady valuation for 2-bedroom homes in the area. Highlights how land value and lake-access rights lift positioning.
Closed-sale prices reflect completed transactions; asking prices for active or pending listings are not final sale prices. A specific recommended list price or value range for 2403 Madrona Dr is reserved for our conversation once we've reviewed the full comparable set together.
A measured beginning
Could a First Look period fit your timing?
First Look is an optional NWMLS listing stage that allows your home to be marketed for up to 21 days while we prepare for an Active launch. During that window, your listing is available to all NWMLS member brokers and their clients, and its history remains in NWMLS. Showings and online distribution follow your instructions.
For an as-is sale where you'd rather keep things controlled and quiet at first, it can be a comfortable way to begin — but it's simply an option to discuss, not a commitment. We'll only use it if it genuinely fits your goals.
Let's turn the
information into a clear next step.
Review the home and how its condition, lot, and lake-access setting shape its positioning.
Talk through the specific concern on your mind — your number, the as-is path, and keeping it simple.
Outline preparation, pricing, and timing built around what you actually want to accomplish.
A listing appointment is an opportunity to evaluate a plan — not a promise to sell. Booking a call simply reserves a time to talk.
Strategic Selling Plan
David Owens
2403 Madrona Dr, Lake Stevens, WA 98258
Your plan is being prepared.
We're preparing your property-specific recommendations and selling strategy for our appointment. Your market analysis is already available — the full plan will follow once we've tailored it to the lot and your goals.
No completed proposal PDF is attached yet. Celeste will add the finished strategic selling plan before this page goes live.
The presentation
See your home through a marketing lens.
01
Highlight the features that make your home stand out — the lake-access lot, the privacy, the setting.
02
Help buyers picture the lifestyle your home offers, from the deck sunsets to the quiet dead-end road.
03
Coordinate presentation, positioning, and promotion for a purposeful, controlled launch.
A thoughtful plan.
A purposeful launch.
- 01
Clean & Stage
Complimentary cleaning and professional staging.
- 02
Epic Photography with Aerial
Professional imagery that showcases your home and its setting.
- 03
Lifestyle Video
A compelling story that helps buyers connect with your property.
- 04
Strategic Listing Launch
A coordinated introduction to brokers, lenders and buyers.
- 05
Digital Marketing Plan
Targeted promotion and follow-up designed to generate qualified interest.
These are planned services we would coordinate together — not work already completed. Aerial suitability is confirmed during planning.
Recent case study
A launch, not just a listing.
Case Study: 423 205th St SW #B, Lynnwood, WA 98036
“We don't just list it, we launch it!”
A separate property, shown for reference — not 2403 Madrona Dr, and not a promise of comparable results.
Presentation examples
Properties staged to sell.
Thoughtful staging brings each space into focus, helping buyers envision the possibilities of your home.
Staging examples shown for reference — separate from 2403 Madrona Dr.
The difference staging makes
Before & after renovation and staging.
Drag to see how preparation and staging transform a space.
Drag the divider to compare. These are staging examples, not 2403 Madrona Dr.
Run your own numbers
Your estimated net proceeds.
Enter the figures you're considering and the calculator updates as you go.
Interactive Estimate
Your Estimated Net
Adjust the figures to explore an estimated range of proceeds.
This is an estimate only, based on the figures you enter, and depends on selling costs and mortgage payoff information. Review the final numbers with Celeste and the appropriate closing professionals.
The appointment
What we'll review together.
- —Current market position and pricing strategy.
- —The home's condition and what, if any, preparation makes sense for an as-is sale.
- —Launch timing that fits your life.
- —Estimated selling costs and net proceeds.
- —Selling now versus continuing to rent — what each looks like for you.
- —Next steps that fit your goals.
We're evaluating a plan together — booking a call doesn't commit you to selling.
Your advisor
Experience matters. Strategy matters more.
Celeste Zarling
Lifestyle & Real Estate Advisor · Realogics Sotheby's International Realty · CLHMS · Guild Elite · American Dream TV Host.
Your next move deserves thoughtful preparation, strong presentation, and clear guidance. Celeste brings those elements together in a strategy built around your property and your goals.
Let's talk.
A clear next step for 2403 Madrona Dr.
You've held this property for fifty years and you know its worth. Let's put a real plan behind your number — one that brings serious buyers, keeps the sale as-is, and moves on your terms. Book a time that works for you.
Save David's summary to share.
A printable summary of the key points from this page — to keep or share with family.
The personalized summary PDF for David will be attached by Celeste before this page is published.